Digital Marketing (Post-Baccalaureate Diploma)
Curriculum Guideline
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Please note: to be successful in the program, it is strongly recommended that applicants have a solid foundation in Math and have achieved a grade of at least a C in Math 11 (Precalculus or Foundations) or equivalent.
Graduation Requirements
- Successful completion of at least 60 credits
- A minimum of 30 Upper Level (3000-4000) credits are required
- A minimum program GPA of 2.00 is required
- 50% (30 credits) of all coursework must be completed at Douglas College
- At least 50% (30 credits) new coursework
- Time limit to complete program graduation requirements: seven (7) years. Any courses completed outside of that time limit will not be usable. Students may seek the permission of the Department/Program to complete a credential outside the approved time limits.
Additional Graduation Requirements with Co-operative Education Option
- Successful completion of 9 additional credits through Co-operative Education I (COOP 1100).
- Students completing the Co-operative Education option will graduate with 69 credits.
- 50% (34.5 credits) of all coursework must be completed at Douglas College.
Course Requirements (see note 1):
| Course Name | Course Title | Credits |
| MARK 1120 | Introductory Marketing | 3.00 |
| MARK 2150 | Personal Selling | 3.00 |
| CSIS 1180 (see note 2) | Introduction to Web Technologies | 3.00 |
| BUSN 2429 | Business Statistics | 3.00 |
| MARK 3235 | Digital Marketing I | 3.00 |
| MARK 3340 | Promotional Strategy | 3.00 |
| MARK 4440 | Marketing Strategy | 3.00 |
| MARK 4441 | Marketing Research | 3.00 |
| MARK 3215 | Buyer Behaviour | 3.00 |
| MARK 4360 | Customer Relationship Management | 3.00 |
| MARK 4240 | E-Commerce: Strategy for Online Retailing | 3.00 |
| MARK 4340 | Digital Promotions and Social Media | 3.00 |
| MARK 4420 | Digital Analytics | 3.00 |
| CMNS 3400 (see note 3) | Document Design | 3.00 |
| CMNS 3401 (see note 3) | Visual Communication | 3.00 |
| CMNS 3501 (see note 3) | Writing and Developing Websites | 3.00 |
| CMNS 3700 (see note 3) | Strategic Public Relations | 3.00 |
| Upper-Level Marketing Elective (see note 4) | Any upper-level (3000-4000) MARK course | 3.00 |
| MARK 4235 | Digital Marketing II | 3.00 |
| Select one from the list below: | ||
| MARK 4483 | Marketing Practicum | 3.00 |
| COBA Internship (see note 4) | Any three COBA Internship credits | 3.00 |
| Total Credits | 60.00 | |
Notes:
1. If students did not complete MARK 1120 (or its equivalent) before starting the program, then they must take MARK 1120 in the first term. All other courses in the table have been listed in the recommended order for students to take them. To complete the program efficiently, students need to:
- Make note of courses that are not offered every term to adjust their plans accordingly,
- Take all pre-requisites prior to attempting to register for a given course, and
- Understand which courses have additional minimum grade requirements in the prerequisites.
- While C- is the normal minimum grade needed to be achieved in a pre-requisite course, some courses require higher grades in the pre-requisite course.
- Students must know which courses require higher grades in the pre-requisite course so that they can achieve the necessary grade.
- If students do not obtain the required grade in a pre-requisite course, students must retake the pre-requisite course to earn the grade required
2. To meet this requirement, it is recommended for student to take CSIS 1180 as it is geared for marketing students, but students may also take CSIS 1280 or a website-related substitute approved by the Marketing Program Coordinator.
3. Students who would like to find out more about Communications courses or need assistance with registration are asked to email the Communications Department Chair or Marketing Program Coordinator. In order to progress in the program, students may substitute an upper-level Marketing course for one CMNS course.
4. Student may take COBA Internship courses in place of the Upper-Level Marketing Elective. COBA 4885 and COBA 4886 internship courses provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about the internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that not all COBA courses are internship courses. Thus, if students want to take a COBA course other than COBA 4885 or COBA 4886, they should confirm with the program coordinator or department chair about that COBA course’s eligibility.
Cooperative Education Option
| Course Number | Course Description | Credits |
| COOP 1100 (see Notes 5 and 6) | Co-operative Education I | 9.00 |
| Total Credits with Co-operative Education Option | 69.00 | |
Cooperative Education Option Notes:
1. Students who would like to find out more about co-op or internship should send an email to the careercentre@douglascollege.ca at the start of their program.
2. The Co-op work term is a minimum of 420 hours of work and must be taken through Douglas College's Co-op program. The timing of the work terms is restricted to the following:
- Can be undertaken only after completion of a minimum of two semesters, 18 credits.
- Cannot be taken in the last semester of the program.
Upon completion of this program students should be able to:
- Develop Digital Marketing Plans and Strategies.
- Evaluate Digital Marketing Programs of existing and proposed enterprises.
- Apply a broad range of Digital Marketing tools and techniques.
- Demonstrate an understanding of the role of digital technologies in a marketing context.
- Plan and execute an ongoing personal growth plan in order to keep up-to-date with developments in the Digital Marketing field.