The Self-Employment Team

Lisa Malcic is a results-driven business leader with over 22 years of experience building and scaling a successful brand. As the co-founder of Beba Bean, Lisa transformed a start-up into a thriving business with consistent 7-figure annual sales. Her strategic vision and hands-on approach have enabled her to navigate the complexities of entrepreneurship and achieve sustained growth in a competitive market.

Lisa’s business acumen spans strategic planning, brand development, sales forecasting, and operational efficiency. She has extensive experience in product innovation, working closely with global manufacturing partners to ensure quality and supply chain integrity. Lisa has built strong relationships with major North American retailers, expanding market reach and driving profitability through well-executed sales strategies and e-commerce initiatives.

In addition to her business expertise, Lisa is known for her ability to lead and mentor teams, fostering a collaborative environment that drives performance and growth. She has successfully managed cross-functional teams and a large network of sales representatives across Canada and the U.S., achieving consistent sales targets and market expansion.

Lisa holds an education in fashion design, which has informed her creative direction and product innovation, as well as an executive MBA from the Sauder School of Business at the University of British Columbia, which has sharpened her skills in business strategy and financial management. Her combination of creative insight and business expertise makes her a valuable advisor to entrepreneurs seeking sustainable growth, operational efficiency, and strategic market positioning.