Enterprise Development and Management

Curriculum guideline

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Course
BUSN 2251
Discontinued
No
Course code
BUSN 2251
Descriptive
Enterprise Development and Management
Department
Business
Faculty
Commerce & Business Administration
Credits
3.00
Start date
End term
201330
PLAR
No
Semester length
15 Weeks X 4 Hours per Week = 60 Hours
Max class size
35
Contact hours
Lecture: 3 Hours Seminar: 1 Hour Total: 4 Hours
Learning activities

Lectures, seminar discussions, case study analysis, role playing, guest lectures on industry specific topics.

Course description
This course provides students within the Dispensing Optician Program an introduction to the theoretical and practical aspects of the start-up and management of a small business within the optical dispensing industry. Topics include: Business plan development, purchasing a business, location analysis and leasing, evaluating a business opportunity, financing a business, marketing, financial management and systems, personnel management, customer relations, leadership, managing conflict and communications. The main emphasis will be on small business management.
Course content
  1. Assessing Your Potential

C        Characteristics of successful entrepreneurs

C        Skills required to manage a small business

 

  1.  Evaluation of a Business Opportunity

C        Conducting a feasibility study

C         Assessing market potential

 

  1.  Organizing a Business

C        Selecting appropriate form of business ownership

C        Legal requirements / tax implications

 

  1.  Buying a Business

C        Establishing a purchase price

C        Evaluating a franchise or other small business purchase

C        Franchise agreement

 

 

  1. Selecting a Location/Leasing

C        Location analysis

C        Facilities layout

C        Lease agreement

C        Buy vs Lease decision

C        Store layout

 

  1. Financing a Business

C        Sources of funds

C        Lending criteria

C        Negotiating a loan

 

  1. The Business Plan

C        Introduction to a business plan

C        Steps to prepare a business plan

 

  1. Management Functions

C        Four management functions

C        Decision making process

 

  1. Marketing Management

C        Marketing plan

C        Pricing strategies

C        Merchandising

C        Personal selling techniques

C        Sales promotions

C        Advertising

C        Media buying

 

  1. Financial Management

C        Introduction to budgeting

C        Introduction to financial controls

 

  1. Personnel Management

C        Hiring process

C        Interviewing

C        Performance appraisal

C        Progressive discipline

C        Compensation practices

C        Training methods

C        Employee documentation

C        Employment Standards Act

C        Human Rights Legislation

 

  1. Customer Relations

C        Handling customer complaints

C        Customer transaction process

C        Strategic questioning

C        Telephone skills

 

  1. Leadership

C        Leadership principles

C        Four leadership styles

C        Principles of motivation

C        Creating a motivational climate

C        Resolving conflict/performance problems

Learning outcomes

At the end of the course, the successful student should be able to:

A.  Business Start-up

  1. develop proforma financial schedules using computerized spreadsheets;
  2. determine market potential;
  3. develop a business plan;
  4. describe the legal requirements to start a business;
  5. evaluate a franchise or other small business opportunity as a possible acquisition;
  6. describe the key factors in selecting a retail location;
  7. outline the critical provisions to put in a lease agreement;
  8. identify sources of financing.

 

B.  Small Business Management

  1. develop a marketing plan;
  2. write and place an ad;
  3. develop a promotional campaign;
  4. apply personal selling techniques to the customer transaction;
  5. describe principles of retail merchandising;
  6. develop a budget;
  7. describe the elements of:

X  small business accounting system

X  small business payroll system

X  small business inventory control system

X small business cash handling system;

  1. demonstrate an understanding of financial control techniques
  2. conduct an employment interview;
  3. conduct a performance appraisal;
  4. describe the four step training method;
  5. conduct a training session;
  6. demonstrate the proper technique for handling the customer transaction;
  7. demonstrate correct procedure for handling customer complaints;
  8. demonstrate effective telephone skills;
  9. describe appropriate leadership styles for handling different situations;
  10. describe and give examples of techniques that will create a motivational climate for good employees;
  11. describe and demonstrate techniques for managing conflict and dealing with performance problems.
Means of assessment

Midterm Examination                        20%

Group Project                                       15%

Business Plan                                       25%

Final Examination                              30%

Participation                                         10%

                                                                100%

Textbook materials

Textbooks and Materials to be Purchased by Students

Balderson, Wesley D., Canadian Small Business and Entrepreneurship Management, latest edition.  Irwin.

Prerequisites

BC Pre-Calculus 11.  CSIS 1110 recommended.