New Venture Development & Management

Curriculum guideline

Effective Date:
Return to Course
Print Guideline
Course
BUSN 2252
Discontinued
Yes
Course code
BUSN 2252
Descriptive
New Venture Development & Management
Department
Business
Faculty
Commerce & Business Administration
Credits
3.00
Start date
End term
Not Specified
PLAR
No
Semester length
15 Weeks X 4 Hours per Week = 60 Hours
Max class size
35
Contact hours
Lecture: 3 Hours Seminar: 1 Hour Total: 4 Hours
Method(s) of instruction
Lecture
Seminar
Learning activities

Lectures, seminar discussions, case study analysis, role playing, guest lectures on industry-specific subjects.

Course description
This course provides students with an introduction to the theoretical and practical aspects of the start-up and management of a new venture. Topics include: Business plan development, purchasing a business, location analysis and leasing, evaluating a business opportunity, financing a business, marketing, financial management and systems, personnel management, customer relations, leadership, managing conflict and communications. The main emphasis will be on new venture management.
Course content
  1. Role of Small Business in Canada
  2. The Small Business Decision
    • personal capabilities evaluation
    • comprehensive case
  3. Evaluation of Business Opportunity
    • non-quantitative assessment
    • steps in quantitative assessment
    • feasibility analysis
    • comprehensive case
  4. Organizing a Business
    • business plan components
    • forms of business ownership/legal requirements
    • small business plan checklist
    • applied example
  5. Buying a Business
    • sourcing and evaluation
    • buying checklist
  6. Franchising
    • potential franchisee checklist
    • comprehensive case
  7. Financing the Small Business
    • equity and debt financing
    • government programs
    • comprehensive case
  8. Marketing Management
    • management process recap
    • marketing plan
    • marketing checklist
  9. Financial Management
    • fundamentals of small business accounting
    • computerization of MIS
    • budgets
    • financial planning and operations control
    • comprehensive case
  10. Operations Management
    • layouts for retail firms
    • purchasing and controlling inventories
    • total quality management
    • comprehensive case
  11. Personnel Management
  12. Tax Management
  13. Managing Growth
    • comprehensive case
  14. Managing the Transfer of Ownership
    • transfer characteristics
    • issues relating to family and non-family persons
    • information regarding closure
Learning outcomes

Business Start-up

The student will be able to:

  1. develop pro-forma financial statements using computerized spreadsheets
  2. determine market potential
  3. develop a business plan
  4. describe the legal requirements to start a small business
  5. evaluate a franchise or other small business opportunity as a possible acquisition
  6. describe the key factors in selecting a retail location and layout
  7. identify sources of financing.

Small Business Management

The student will be able to:

  1. develop a marketing plan
  2. develop a promotional campaign
  3. develop a budget
  4. describe the elements of systems relating to accounting, payroll, inventory control and cash handling
  5. demonstrate an understanding of financial control techniques
  6. describe the principles and application of TQM (ie: Total Quality Management)
  7. describe and demonstrate the methods of hiring and training of employees
  8. describe and illustrate principles of effective personnel management relative to leadership styles
  9. explain key tax management principles that apply to small business
  10. describe the importance of managing growth and the problems that can accompany growth and success
  11. explain the important principles and considerations of ownership transfer to others - family or others outside the family.
Means of assessment
Midterm Examination 20%
Group Project 15%
Business Plan 25%
Final Examination 30%
Participation   10%
  100%
Textbook materials

Textbooks and Materials to be Purchased by Students

 

Balderson, Wesley D.  Canadian Entrepreneurship and Small Business Management, Latest Ed., McGraw-Hill Ryerson

Personal computer access with word processing and spreadsheet capability.