Course
Discontinued
No
Course Code
BUSN 3400
Descriptive
International Business
Department
Business
Faculty
Commerce & Business Administration
Credits
3.00
Start Date
End Term
202030
PLAR
No
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
35
Contact Hours
Lecture: 3 Hours
Seminar: 1 Hour
Total: 4 Hours
Method(s) Of Instruction
Lecture
Seminar
Learning Activities
A combination of lectures, videos, Internet access, and supplementary materials will follow the order of the chapters in the text. The textbook contains 11 cases, each of which will be assigned to and presented in class by students. The focus of the course will be on the cases. Each case will be fully analyzed, and examined in view of the various theories and their implication.
Course Description
This course is a survey of the international business environment. The focus is on the nature of the international business environment -- financial, cultural, social, political and legal -- and the manner in which this environment has changed and continues to change. The focus of this course will be from the perspective of a small- to medium-sized business operations, and will be case-based.
Course Content
- An overview of international business.
- What is international business?
- Business activities
- The extent of internationalization
- The evolution of international business
- Global marketplaces and business centres.
- The structure of the world economy
- The marketplaces of Europe, North America, Asia, and South America
- Building global business strategies
- Formulation of national trade policies.
- Rationale for trade intervention
- Promotion of international trade
- Controlling of unfair trade practices
- International co-operation and conflict.
- The general agreement on tariffs and trade
- The European union
- Host country laws
- The political environment
- International strategic management.
- Components of international strategy
- Scope of operations
- Distinctive competence
- Environmental scanning and the SWOT(Strength/Weaknesses - Opportunities/Threats) analysis.
- Control framework
- Tactics
Learning Outcomes
At the end of the course, the successful student should be able to:
- utilize international business theories, and their implications in business activities via a full analysis of business cases;
- analyze the extent of internationalization;
- describe the evolution of international business;
- describe reasons for international business growth;
- analyze the operations and the players in the global marketplace and various international business centres with focus on small to medium size companies;
- evaluate the impacts of trade policies on international trade and investment theory;
- analyze the international trade and patterns;
- examine the international monetary system and the balance of payments.
Means of Assessment
| Midterm | 30% |
| Class participation | 10% |
| Case presentations and write up (Minimum - 5 cases) |
30% |
| Final exam | 30% |
| 100% |
Textbook Materials
Textbooks and Materials to be Purchased by Students
Griffin, Ricky and Michael Pustay. text-decoration: underline; International Business: A Managerial Perspective, Latest Ed. Toronto: Addison-Wesley Publications Ltd.