Combinations of lectures, supplementary materials & presentations and class presentations.
1. Strategic planning for market entry.
2. Overcoming barriers to market entry (e.g. political and legal, customer, environmental, economic).
3. Types of market entry strategies (e.g. exporting, licensing, franchising, subcontracting,
strategic alliance, branch offices, joint ventures, greenfield investments, and mergers and
acquisitions).
4. Types of intermediaries including e-commerce.
5. Types of strategic alliances and their advantages and disadvantages.
6. Partner organizations, their desirable characteristics, and negotiating an agreement.
7. International business operations: performance, communication and management issues.
8. Exit strategies and terminating investments.
- Perform corporate strategic needs assessment.
- Recount the steps for preparing a market entry strategy plan.
- Identify and evaluate market entry options against your company’s objectives and abilities.
- Set out tips for assessing barriers to entry such as regulatory, legal, political and cultural issues.
- Identify and evaluate appropriate partners and forms of partnership for various international ventures.
- Recognize factors involved in setting up and managing international partnerships.
Midterm exams: (1+) 15% - 30%
Term Case Presentation 15% - 25%
Case studies/Assignments/Quizzes 15% - 35%
Participation/Attendance 5% - 10%
Final Exam __30%__
Total 100%
Note: students must achieve a grade of at least 50% of the combined exam components to pass the course.
Lymbersky, Christoph. Market Entry Strategies (latest edition), (Management Laboratory Press).
Root, Franklin R. Entry Strategies for International Markets (latest edition), Jossey-Bass, a John Wiley Subsidiary.
Or any other textbook that has been approved by the Business-Finance department.
BUSN 1210 OR instructor permission.
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