Business Entry Strategies, International

Curriculum guideline

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Course
BUSN 3500
Discontinued
No
Course code
BUSN 3500
Descriptive
Business Entry Strategies, International
Department
Business
Faculty
Commerce & Business Administration
Credits
3.00
Start date
End term
201720
PLAR
No
Semester length
15
Max class size
35
Contact hours
4
Method(s) of instruction
Lecture
Seminar
Learning activities

Combinations of lectures, supplementary materials & presentations and class presentations.

Course description
This course examines how to evaluate potential markets based on a company’s specific abilities and requirements, and then create a plan to enter the most suited markets smoothly and with confidence. Before entering any foreign market, a well-researched and well-planned strategy is required.
Course content

1.     Strategic planning for market entry.

2.     Overcoming barriers to market entry (e.g. political and legal, customer, environmental, economic).

3.     Types of market entry strategies (e.g. exporting, licensing, franchising, subcontracting,

        strategic alliance, branch offices, joint ventures, greenfield investments, and mergers and

        acquisitions).

4.     Types of intermediaries including e-commerce.

5.     Types of strategic alliances and their advantages and disadvantages.

6.     Partner organizations, their desirable characteristics, and negotiating an agreement.

7.    International business operations: performance, communication and management issues.

8.    Exit strategies and terminating investments.

Learning outcomes
  1. Perform corporate strategic needs assessment.
  2. Recount the steps for preparing a market entry strategy plan.
  3. Identify and evaluate market entry options against your company’s objectives and abilities.
  4. Set out tips for assessing barriers to entry such as regulatory, legal, political and cultural issues.
  5. Identify and evaluate appropriate partners and forms of partnership for various international ventures.
  6. Recognize factors involved in setting up and managing international partnerships.
Means of assessment

               Midterm exams: (1+)                        15% - 30%

               Term Case Presentation                    15% - 25%

               Case studies/Assignments/Quizzes     15% - 35%

               Participation/Attendance                      5% - 10%

               Final Exam                                         __30%__

               Total                                                   100%

 

Note:  students must achieve a grade of at least 50% of the combined exam components to pass the course.

Textbook materials

Lymbersky, Christoph. Market Entry Strategies (latest edition), (Management Laboratory Press).

Root, Franklin R. Entry Strategies for International Markets (latest edition), Jossey-Bass, a John Wiley Subsidiary.

 

Or any other textbook that has been approved by the Business-Finance department.

Prerequisites

BUSN 1210 OR instructor permission.

Corequisites

Nil

Equivalencies

Nil

Which prerequisite

Nil