Introduction to Media and Communication Studies

Curriculum guideline

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Course
CMNS 1221
Discontinued
No
Course code
CMNS 1221
Descriptive
Introduction to Media and Communication Studies
Department
Communications
Faculty
Language, Literature & Performing Arts
Credits
3.00
Start date
End term
201530
PLAR
No
Semester length
15
Max class size
25
Contact hours
4 hours per week
Method(s) of instruction
Lecture
Tutorial
Learning activities

Instruction will primarily be lecture and discussion format.  Instruction will also include viewing and analyzing excerpts from TV shows, films, news media and digital media. Some instructors may also include viewing and analyzing recorded meetings, presentations, conversations or interviews.

Course description
CMNS 1221 introduces students to Media and Communication Studies by exploring major theories that explain how and why we communicate the way we do. Students explore theories that explain how communication influences our perspective of others, the world and ourselves. By examining media messages from journalism, entertainment and advertising, students explore how the media create meaning and how technology shapes the ways we communicate. Students will use the theories discussed to analyze excerpts from TV shows, films, news media and digital media.
Course content

Instructors will give students a representative sample of current theories within the discipline of Communication while focusing on media communication.  Instructors will draw on at least four of the seven major traditions within communication theory.  The seven traditions and some of their associated topics are listed in the table below:

Tradition

Examples of Associated Topics

Rhetoric
  • Five Canons of Rhetoric
  • Identification
  • Dramatism
  • Narration and Paradigm
  • Genre Studies

 

Socio-Psychological
  • Message Production
    (communication anxiety, accommodation and adaptation, cognitive theories, message selection, message design)
  • Message Reception and Processing
    (message interpretation, information organization and integration, Expectancy-Value Theory, Expectancy Violations Theory, cognitive dissonance)

 

Cybernetics
  • Cybernetics
    (feedback, second-order cybernetics)
  • Fundamental System Principles
    (hierarchy, self-regulation and control, interchange, balance, change, equifinality)
  • Information Theory (language and information, information transmission)
  • Dynamic Social Impact Theory

 

Semiotics
  • Signs, symbols and language
  • Semantics, syntactics and pragmatics
  • Generative grammar
  • Semantics of Non-Verbal Behaviour
  • Theories of Discourse
  • Speech Act Theory
  • Conversation Analysis

 

Socio-Cultural
  • Symbolic Interactionism
  • Structuration
  • Convergence
  • Social Construction of the Self
  • Coordinated Management of Meaning
  • Language and Culture
  • Linguistic Relativity
  • Social Exchange Theory

Phenomenology and Hermeneutics
  • Phenomenology
  • Text Hermeneutics
  • Cultural Hermeneutics
  • Ethnography of Communication
  • Interpretive Media Studies
  • Organizational Communication

 

Critical Theory
  • Structural Approaches
  • Hegemony
  • Post-Structuralist Approaches
  • Cultural Studies
  • Feminist Critiques
  • Post-Colonial Critiques

 

Any single course offering must apply the theories covered to the following three objects of analysis:

  1. media and culture
  2. policy and political economy
  3. society and technology.
Learning outcomes

At the end of the course, the successful student will be able to satisfy the following learning objectives:

  1. Identify the major schools of thought in Communication.
  2. Summarize major theories about how we produce messages and assign meaning in oral, written and media communication.
  3. Analyze major issues in contemporary media communication.
  4. Evaluate how mass media and new (digital) media influence political, economic and social discussion.
  5. Judge how mass media and new (digital) media influence cultural production and social development and interaction.
  6. Explain and illustrate how technology influences communication.
  7. Read and write competently within a variety of academic genres.

Assess communication theories for testability, usefulness, completeness, simplicity and presence of value-assumptions.

Means of assessment

Evaluation will be based on course objectives and will be carried out in accordance with Douglas College policy.   At least 50% of students’ evaluation will come from written work on which students receive feedback and instruction on their writing.

Students will be evaluated on the following work:

  • one short explication paper on a major Communication theory (5-15%)
  • one short case study of a specific media message (5-15%)
  • one mid-term exam (15-25%)
  • one essay comparing at least two Communication theories (20-30%)
  • one research paper analyzing a contemporary medium, trend, event, technology or development in Communication  (15-25%)
  • professionalism (attendance, participation, group work, preparedness, homework) (5-10%).

Instructors may also include a final exam, provided the final exam is not worth more than 30% of the final grade.  If a final exam is included, instructors will alter the weighting of other assignments to achieve a total course mark of 100%.

Exact means of assessment and their percentages for course grade will be specified in the instructor’s course outline.

Textbook materials

The course material will introduce students to some primary sources by key theorists. Course materials will include instructor-designed course packages composed of scholarly essays and/or first-year textbooks that introduce first-year students to a broad coverage of Communication theory.

The following list is a sample of appropriate textbooks:

  • Griffin, Em.  Communication: A First Look at Communication Theory
  • West, Richard and Turner, Lynn H.  Introducing Communication Theory: Analysis and Application
  • Littlejohn, Stephen.  Theories of Human Communication
  • Baran, Stanley J. and Davis, Dennis K.  Mass Communication Theory: Foundations, Ferment and Future.
Prerequisites
  • The minimum required score on the Douglas College English Assessment, written within the last four years, OR
  • a final grade of "B" or higher in English 12, Literature 12 or English 12 First Peoples, OR
  • proof of enrolment in a college-level writing or literature course, defined as a course that transfers to Douglas College as an English, Communications or Creative Writing course, OR
  • a grade of C- in EASL 0460, or a minimum grade of C- in both EASL 0465 and 0475, OR
  • a grade of C- or better in ENGU 0450 or ENGU 0455, OR
  • a Language Proficiency Index (LPI) score of 5 on both Essay Level and English Usage and a score of 10 on the Reading Comprehension section, OR
  • an IELTS score of 7 with a minimum score on all parts of 6.5 within the last two years, OR
  • a TOEFL (internet-based) overall score of 92 with a minimum of 22 in each of Listening, Speaking, Reading and Writing within the last two years