Course

The History of Advertising and Consumer Culture

Faculty
Humanities & Social Sciences
Department
History
Course Code
HIST 1190
Credits
3.00
Semester Length
15
Max Class Size
35
Method(s) Of Instruction
Lecture
Seminar
Typically Offered
To be determined

Overview

Course Description
HIST 1190 surveys the history of advertising and modern consumer culture, from the early nineteenth century to the present. Major themes include: the development of advertising and marketing techniques; consumer culture and urbanization; marketing and gender roles; the development of mass media; consumer culture and technology; capitalism and the global economy; consumer culture and commodification.
Course Content

A sample course outline may include the following topics.

Note: Content may vary according to the instructor’s selection of topics.

  1. Introduction
  2. Defining Capitalism
  3. Introduction to Consumer Culture
  4. Prelude to Modern Consumerism
  5. The Industrial Revolution: Mass Production and Consumption
  6. The Evolution of Mass Media
  7. Trademarks and Branding
  8. History of the Advertising Industry
  9. History of Distribution and Retailing
  10. Consuming Minorities: Ethnocultural Identity, Gender, Sexuality and Marketing
  11. Consuming Kids: The Material Cultures of Childhood and Adolescence
  12. Fashioning Consumers: Market Research and Market Segmentation
  13. The Environmental Impact of Consumerism
  14. Hip Culture and Counter-Consumerism
Learning Activities

Classroom instruction will include both lectures and seminar discussions. Lectures will provide instruction on weekly topics with opportunities for student inquiry and discussion. Seminars will encourage active class participation in the analysis of assigned primary and secondary readings. Classroom instruction may also include facilitation of student-led projects, student presentations on specific readings and/or topics, and other types of student-led activities. Classroom instruction may also include tutorials and workshops on transferrable skills, including research methods, academic citation practice, and presentation skills.

Means of Assessment

Assessment will be in accordance with the Douglas College student evaluation policy. Students may conduct research with human participants as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans.

Students will have opportunities to build and refine their research capacity and historical thinking skills through assessments appropriate to the level of the course. There will be at least three separate assessments, which may include a combination of midterm and final exams; research essays; primary document analysis assignments and essays; quizzes; map tests; in-class and online written assignments; seminar presentations; student assignment portfolios; group projects; creative projects; class participation.

The value of each assessment and evaluation, expressed as a percentage of the final grade, will be listed in the course outline distributed to students at the beginning of the term. Specific evaluation criteria will vary according to the instructor’s assessment of appropriate evaluation methods.

An example of one evaluation scheme:

Class Participation (Quizzes, in-class work, discussion) 15%

Seminar presentation 10%

Primary source analysis 10%

Research project 35%

Midterm 15%

Final exam 15%

Learning Outcomes

At the conclusion of the course, successful students will be able to demonstrate historical thinking skills, research skills, critical thinking skills and communication skills appropriate to the level of the course by:

  1. Locating, examining, assessing, and evaluating a range of primary sources and secondary scholarly literature critically and analytically (reading history).
  2. Constructing historical arguments, taking historical perspectives, and interpreting historical problems through different types of writing assignments of varying lengths (writing history).
  3. Participating in active and informed historical debate independently and cooperatively through classroom discussion and presentation (discussing history).
  4. Independently and cooperatively investigating the ways that history is created, preserved and disseminated through public memory and commemoration, oral history, community engagement, and other forms of popular visual and written expressions about the past (applying history)
Textbook Materials

Textbooks and Course Readers may be chosen from the following list, to be updated periodically.

An instructor’s custom Course Reader may be required. Additional online resources may also be assigned. Additional reading lists and links to specific resources also may be provided online or in the instructor’s course outline.

Fulcher, James. Capitalism: A Very Short Introduction. Oxford: Oxford University Press, 2015.

Penold, Steve. The Donut: A Canadian History. Toronto: University of Toronto Press, 2008.

Sivulka, Juliann. Soap, Sex, and Cigarettes: A Cultural History of American Advertising. 2nd ed. Boston: Wadsworth, 2011.

Stearns, Peter. Consumerism in World History: The Global Transformation of Desire. 2nd ed. New York: Routledge, 2006.

Strasser, Susan. Satisfaction Guaranteed: The Making of the American Mass Market. New York: Pantheon, 1989; Washington, DC: Smithsonian, 2004.

Trentmann, Frank, ed. The Oxford Handbook of Consumption. Oxford: Oxford University Press, 2012. 

Requisites

Prerequisites

None

Corequisites

None

Equivalencies

None

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

(Current)

Course Transfers

These are for current course guidelines only. For a full list of archived courses please see https://www.bctransferguide.ca

Institution Transfer Details for HIST 1190
Alexander College (ALEX) ALEX HIST 2XX (3)
Kwantlen Polytechnic University (KPU) KPU HIST 1XXX (3)
Langara College (LANG) LANG HIST 1XXX (3)
Simon Fraser University (SFU) SFU HIST 1XX (3)
Thompson Rivers University (TRU) TRU HIST 1XXX (3)
Trinity Western University (TWU) TWU HIST 1XX (3)
University Canada West (UCW) UCW HIST 1XX (3)
University of British Columbia - Okanagan (UBCO) UBCO HIST_O 1st (3)
University of British Columbia - Vancouver (UBCV) UBCV HIST_V 1st (3)
University of Northern BC (UNBC) UNBC HIST 1XX (3)
University of the Fraser Valley (UFV) UFV HIST 2XX (3)
University of Victoria (UVIC) UVIC HSTR 1XX (1.5)
Vancouver Island University (VIU) VIU HIST 1st (3)

Course Offerings

Winter 2025