Course
Discontinued
No
Course Code
HOSP 2465
Descriptive
Event Management
Department
Hospitality Management
Faculty
Commerce & Business Administration
Credits
3.00
Start Date
End Term
201420
PLAR
No
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
35
Contact Hours
Lecture: 2 Hours
Seminar: 2 Hours
Total: 4 Hours
Method(s) Of Instruction
Lecture
Seminar
Learning Activities
To achieve the course objectives, a combination of lecture and event planning labs will be used.
Course Description
This course focuses on the skills required to plan and execute a major event which may include food and beverage, entertainment, a meeting, a show such as a fashion show or automobile show or other similar event content. Students will study the theory behind event planning and execution. Students will also engage in planning and executing a major event in order to experience first hand the challenges and rewards associated with executing special events.
Course Content
- Develop an event theme and style
- Develop an event execution plan
- Organize and execute an event marketing plan
- Participate in event team projects
- Organize an event budget
- Prepare event cash management and control systems including banking arrangements
- Prepare an event purchasing system
- Develop a personnel plan and organization chart
- Evaluate potential event venues and arrange contract for same
- Participate in a 3rd party organized event
Learning Outcomes
At the end of the course the successful student will be able to:
- Articulate the key elements of event planning
- Describe how events are marketed
- Understand the event manager’s role
- Explore the sub fields in event management
- Discuss the five critical stages of an event
- Describe how to administer each stage
- Articulate the importance of communication in event management
- Define synergy and its role in event management
- Create the event budget
- Control accounts payable and accounts receivable
- Establish a purchase order system
- Arrange cash controls and banking procedures
- Use the time line production schedule to organize time
- Prepare an organization chart for event workers and management
- Prepare job descriptions for event workers and management
- Prepare an evaluation process to examine the performance of workers and management
- Evaluate potential event venues and select the most appropriate venue
- Negotiate the contract for the venue rental
- Arrange for and negotiate the contract for any required furniture fixtures and equipment
- Arrange liquor licensing where necessary
- Arrange transportation as required
- Execute an event
- Create a post mortem report inclusive of financial, variances, performance/service standard analysis and guest feedback.
Means of Assessment
| Mandatory Event Participation | 30% |
| Tests (Maximum 3) | 20% - 30% |
| Group Project | 20% |
| Assignments (Maximum 3) | 10% - 30% |
| Total | 100% |
Textbook Materials
Textbooks and Materials to be Purchased by Students
Selection from:
Goldblatt, Dr. Joe Jeff. Special Events, Best Practices in Modern Event Management, Latest ed. John Wiley & Sons.
Or
Van Der Wagen, Lynn. Event Management For Tourism, Cultural, Business and Sporting Events, Latest ed. Pearson.
Or
Allen, Judy. Event Planning, Latest ed. John Wiley and Sons.