Lecture: 2 Hours/week
Seminar: 2 Hours/week
A variety of pedagogical methods will be used in this course. They will include: lectures, group and class discussions, case discussions and presentations, guest speakers, web analysis and audio-visuals.
- Nature, scope, challenge and functions of international marketing
- International trade – the environment, the players, and the dynamics
- International market assessment, analysis and marketing research
- Legal, economic, cultural, financial and political environment of international marketing
- Decisions, analysis and investment strategies for entering international markets
- The various entry models for international marketing
- Developing and adapting products for international markets
- Emerging markets, world market regions and market agreements
- International communications
- Promotion considerations and strategies
- Business customs and environments
- Export and global pricing strategies
- Distribution strategies and logistics for the international marketplace
- Marketing of services globally
- E-commerce, digital marketing and new technologies
- Dealing with international customers, partners, regulators and governments
The student will be able to:
- develop a general overview and understanding of international marketing;
- analyze the marketing environment unique to various key nations;
- illustrate marketing techniques and strategies necessary to compete in the global market place;
- compare and contrast the global marketing strategies of multi-national enterprises with typical strategies of small-to medium-sized businesses;
- analyze and apply global issues and concepts relevant to all international marketers;
- identify and analyze the key cultural and environmental characteristics of any nation or global region and;
- develop an international marketing management strategy from a global perspective.
Evaluation will be carried out in accordance with the Douglas College Evaluation Policy.
| Major Term Project | 20-30% |
| Assignments | 15-30% |
| Class Participation | 5-10% |
| Midterm Examination | 15-20% |
| Final Examination | 15-25% |
| Total | 100% |
Students must achieve at least 50% on the combined non-group components in order to obtain credit for the course, with the 50% calculated on a weighted average basis.
Students must complete all projects, assignments and write all examinations in order to be eligible for a passing grade in the course.
Textbooks and Materials to be Purchased by Students
International Marketing,
Authors: Baack, Czarnecka & Baack;
Sage Publications, Inc. latest edition
(and/or other textbook(s) and/or other material approved by the department)