Career Development for Musicians III
Overview
- Understanding the economics of the music industry
- assessing current trends and career opportunities and planning for the future
- exploring the role of technology and other economic drivers in industry change
- Exploring careers in music and audio related industries
- recording studio work
- post production: film industry, podcasting
- interactive media
- audio programming
- live events
- Marketing strategy and materials
- basic website creation
- assembling an electronic press kit (EPK)
- writing a marketing plan for a release
- promoting a release on radio and social media platforms
- streaming platforms and playlist promotion
- Grant Writing
- applying for grant funding in private and public sectors
- environmental scan of grant and funding opportunities
- Canada Council, BC Arts Council, Creative BC, FACTOR
- Freelance work
- networking and job search techniques
- selling your music and audio skills to the public
- types of freelance work available
- negotiating fees and terms
- on-the-job etiquette with musicians, employers, and the public
Students engage in a variety of learning activities including lecture/demonstrations for 2 hours per week with the instructor and guest lecturers from the music industry, group project work and real world assignments.
Assessment will be based on course objectives and will be carried out in accordance with the Douglas College Evaluation Policy.
Assignments may include, but are not limited to, creating and implementing a marketing plan for a release, writing a grant application, researching career opportunities in a chosen field, creating marketing materials such as an EPK or website
Example evaluation scheme:
| Assignment 1 | 25% |
| Assignment 2 | 30% |
| Assignment 3 | 35% |
| Professionalism | 10% |
Professionalism is assessed on consistent attendance, punctuality, taking responsibility for deadlines, constructive and considerate inter-personal communication and contribution to class discussion and group work.
Upon successful completion of this course, students will be able to
- Create and implement a marketing plan for an audio release on digital platforms;
- Identify employment opportunities in music-related industries;
- Identify employment opportunities in digital-audio, post production and interactive media;
- Describe strategies to identify, secure and negotiate freelance opportunities;
- Identify appropriate grant and funding opportunities for music and audio projects and start ups.
Readings will be selected from current open educational resources and industry websites. A list of required and recommended reading will be provided for students at the beginning of the semester.
Requisites
Course Guidelines
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
Course Transfers
These are for current course guidelines only. For a full list of archived courses please see https://www.bctransferguide.ca
| Institution | Transfer details for PEFA 2139 | |
|---|---|---|
| There are no applicable transfer credits for this course. | ||