Digital Marketing & Communications Management (Concentration)
Curriculum Guideline
There are no separate admission requirements for a concentration, but students must be enrolled in a BBA degree program in order to complete a concentration.
Concentration in Digital Marketing & Communications Management
- This concentration is available for all Bachelor of Business Administration (BBA) degree students.
- Successful completion of at least 21 credits.
- Minimum of 12 credits of upper level coursework required.
- Concentrations are not noted on the credential but will be noted on the transcript.
- Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer industry credential (PCM). For information on additional requirements for credentials, students will want to contact the Douglas College Director of Business Programs or the industry body.
Course Requirements (see Note 1)
|
Course Number |
Course Title |
Credits |
|
Required Courses: |
||
|
Digital Analytics |
3.00 |
|
|
Multimedia Web Development |
3.00 |
|
|
CMNS 3400 (see Note 2) |
Document Design |
3.00 |
|
CMNS 3401 (see Note 2) |
Visual Communication |
3.00 |
|
Electives (see Note 1) |
Three upper level courses (3000-4000 level) from MARK, BUSN, BLAW, CMNS, CSIS/CISY, CMPT (check with Department) |
9.00 |
|
Total Credits |
|
21.00 |
Note 1: Students in a Bachelor of Business Administration (BBA) program will likely have met all pre-requisite requirements upon entering this concentration. On the other hand, non-BBA students will need to take special note of: (a) required pre-requisites to ensure they are able to enrol in the required courses and (b) suggested courses, skills and/or competencies. This information can be found on the Douglas College Course Catalogue website.
Note 2: Students are advised to take note of any pre-requisites that may be required. This information can be found on the Douglas College Course Catalogue website.