Digital Marketing (Post-Baccalaureate Diploma)

Curriculum Guideline

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Program code
PBDMARK
Discontinued
No
Program
PBDMARK
Faculty
Commerce & Business Administration
Department
Marketing
Credential type
Post-Baccalaureate Diploma
Transcript title
PBD Digital Marketing
Date of first offering
Start term
202220
End term
Not Specified
Credential
PBD Digital Marketing
Length of program
Two years
Credits
60.00
Admissions requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.

Please note:  to be successful in the program, it is strongly recommended that applicants have a solid foundation in Math and have achieved a grade of at least a C in Math 11 (Precalculus or Foundations) or equivalent.

 

Curriculum framework

Graduation Requirements For Students Completing By Summer 2023:

  • Successful completion of 60 credits
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits.  Please contact the program chair for approval of substitutions.
  • 70% (42 credits) of all coursework must be completed at Douglas College
  • Must achieve a program GPA of 2.00 or higher in order to graduate
  • Co-op work experience is an option, which requires an additional term, and must be completed before the final term of the program. Note that Co-op credits do not count towards the 60 credits requirement for this program.
  • A minimum of 30 Upper Level (3000-4000) credits required
  • Time limit to complete program graduation requirements: seven (7) years

Graduation Requirements For Students Completing After Summer 2023:

  • Successful completion of 60 credits
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits.  Please contact the program chair for approval of substitutions.
  • 50% (30 credits) of all coursework must be completed at Douglas College
  • Must achieve a program GPA of 2.00 or higher in order to graduate
  • Co-op work experience is an option, which requires an additional term, and must be completed before the final term of the program. Note that Co-op credits do not count towards the 60 credits requirement for this program.
  • A minimum of 30 Upper Level (3000-4000) credits required
  • Time limit to complete program graduation requirements: seven (7) years

 

Course Requirements:

Choose one of:

BUSN 1210 Management Essentials *

or BUSN 2429 Business Statistics

or approved CBA elective

 

Required Courses

MARK 1120 Introductory Marketing

MARK 2150 Personal Selling

MARK 4360 Customer Relationship Management

MARK 3235 Digital Marketing I

MARK 3340 Promotional Strategy

MARK 4440 Marketing Strategy

MARK 4441 Marketing Research

CMNS 3501 Writing for the Web

CSIS 1280 Multimedia Web Development

CMNS 3700 Public Relations Writing

CMNS 3400 Document Design

CMNS 3401 Visual Communications

MARK 4420 Digital Analytics

MARK 4340 Digital Promotions and Social Media

MARK 4240 e-Commerce: Strategy for Online Retailing

MARK 4235 Digital Marketing II

 

Choose one of:

MARK 4483 Marketing Practicum,

Or COBA 4885 Experiential Learning and Internship

 

Elective: Choose one of

MARK 3215 Buyer Behaviour,

or 3000-4000 MARK elective,

or 3000-4000 CMNS elective,

 

Elective: Choose one of

1000-4000 CBA elective,

1000-4000 CMNS elective

* Students with a non-business-related major in their undergraduate degree are required to take BUSN 1210. Students with a business-related major in their undergraduate degree may choose BUSN 2429 or other approved CBA elective.   Affected students are advised to contact the Department Chair 3-4 weeks before priority registration for assistance with selecting electives and requesting pre-requisite waivers, if necessary. 

Learning outcomes

Upon completion of this program students should be able to:

  1. Develop Digital Marketing Plans and Strategies.
  2. Evaluate Digital Marketing Programs of existing and proposed enterprises.
  3. Apply a broad range of Digital Marketing tools and techniques.
  4. Demonstrate an understanding of the role of digital technologies in a marketing context.
  5. Plan and execute an ongoing personal growth plan in order to keep up-to-date with developments in the Digital Marketing field.