Course

Entrepreneurship and New Venture Development

Faculty
Commerce & Business Administration
Department
Business
Course Code
BUSN 3253
Credits
3.00
Semester Length
15
Max Class Size
35
Method(s) Of Instruction
Lecture
Seminar
Typically Offered
To be determined

Overview

Course Description
This course provides students with analytical frameworks for assessing entrepreneurial potential and management skills development, including researching and creating a business plan. Topics include: small business and marketing management; evaluating and purchasing a business; developing a basic business plan; franchising options; e-commerce marketing strategies; financial management; HR management; and leadership. The main emphasis will be on new venture development and management.
Course Content
  1. Entrepreneurial Product-Market Strategies Feasibility
    • identifying new idea sources
    • evaluation of ideas
    • differentiation strategies
    • cost-leadership strategies
    • market segment focusing
    • sales planning and forecasting
  2. Assessing Business Entry Strategies
    • organizing a business from start-up
    • buying a business
    • forms of business ownership
    • family-owned and managed business
    • franchising
    • succession of ownership
  3. Organizing a Business Plan
    • business plan components
    • small business plan checklist
    • effective presentations
  4. Financing the Small Business
    • equity and debt financing
  5. Marketing Management
    • marketing plan and strategy
    • marketing checklist
    • e-commerce
  6. Financial Management
    • fundamentals of small business accounting
    • budgets
    • financial planning and operations control
    • tax management
    • sources of finance
    • business model canvas (9 building blocks of business)
  7. Operations Management
    • layouts for retail firms
    • purchasing and controlling inventories
    • total quality management
  8. Human Resource Management
  9. Business Management
    • leadership
    • ethics
Learning Activities

Lectures, seminar discussions, case study analysis, role playing, guest lectures on industry-specific subjects.

Means of Assessment
Midterm Examination 15 - 30%
Group Case Analysis 10 - 25%
Business Plan 15 - 25%
Final Examination 20 - 25%
Participation   0 - 5%

Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.

Learning Outcomes

Entrepreneurship

The student will be able to:

  1. identify the importance and principles of entrepreneurship;
  2. describe the different roles performed by entrepreneurs;
  3. evaluate his/her level of interest in, and aptitude for, becoming involved in business ownership; and
  4. identify the preparatory factors that are critical for an entrepreneurial career.

Small Business Development and Management

The student will be able to:

  1. develop, present, and defend a business plan with specific emphasis on the marketing, financial, human resources, operations, and legal components of the plan;
  2. evaluate a franchise or other small business opportunity as a possible acquisition;
  3. describe the key factors in selecting a retail location and layout;
  4. describe the principles of management and leadership;
  5. describe and demonstrate the methods of hiring and training of employees;
  6. describe and illustrate principles of effective personnel management relative to leadership styles; and
  7. explain the important principles and considerations of ownership transfer to others - family or others outside the family.
Textbook Materials

Scarborough, Norman M. Essentials of Entrepreneurship and Small Business Management, Latest Edition (Pearson)

Balderson, Wesley D. Canadian Entrepreneurship and Small Business Management, Latest Edition (McGraw-Hill Ryerson)

or any alternative textbook approved by the Business Department.

Requisites

Prerequisites

1. BUSN 1200 or BUSN 1210

OR

2. Instructor permission.

Corequisites

Nil

Equivalencies

Nil

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

(Current)

Course Transfers

These are for current course guidelines only. For a full list of archived courses please see https://www.bctransferguide.ca

Institution Transfer Details for BUSN 3253
Alexander College (ALEX) ALEX COMM 280 (3)
Athabasca University (AU) AU ENTP 212 (3)
BC Institute of Technology (BCIT) BCIT MKTG 1324 (3)
Capilano University (CAPU) CAPU BADM 268 (3)
College of the Rockies (COTR) COTR MGMT 316 (3)
Coquitlam College (COQU) COQU BUSI 280 (3)
Kwantlen Polytechnic University (KPU) KPU MRKT 2235 (3)
North Island College (NIC) NIC BUS 152 (3)
Northern Lights College (NLC) NLC MGMT 2XX (3)
Simon Fraser University (SFU) SFU BUS 238 (3)
Thompson Rivers University (TRU) TRU ENTR 4750 (3)
University Canada West (UCW) UCW BUSI 301 (3)
University of British Columbia - Vancouver (UBCV) UBCV COMM_V 2nd (3)
University of Northern BC (UNBC) UNBC COMM 302 (3)
University of the Fraser Valley (UFV) UFV BUS 227 (3)
University of Victoria (UVIC) UVIC COM 2XX (1.5)

Course Offerings

Winter 2025

CRN Days Instructor Status
Maximum Seats
30
Currently Enrolled
3
Remaining Seats:
27
On Waitlist
0
Building
New Westminster - North Bldg.
Room
N3408
Times:
Start Time
18:30
-
End Time
21:20
CRN Days Instructor Status
Maximum Seats
30
Currently Enrolled
19
Remaining Seats:
11
On Waitlist
0
Building
Anvil Office Tower
Room
607
Times:
Start Time
11:30
-
End Time
14:20