Lectures, seminar discussions, case study analysis, role playing, guest lectures on industry-specific subjects.
- Entrepreneurial Product-Market Strategies Feasibility
- identifying new idea sources
- evaluation of ideas
- differentiation strategies
- cost-leadership strategies
- market segment focusing
- sales planning and forecasting
- Assessing Business Entry Strategies
- organizing a business from start-up
- buying a business
- forms of business ownership
- family-owned and managed business
- franchising
- succession of ownership
- Organizing a Business Plan
- business plan components
- small business plan checklist
- effective presentations
- Financing the Small Business
- equity and debt financing
- Marketing Management
- marketing plan and strategy
- marketing checklist
- e-commerce
- Financial Management
- fundamentals of small business accounting
- budgets
- financial planning and operations control
- tax management
- sources of finance
- business model canvas (9 building blocks of business)
- Operations Management
- layouts for retail firms
- purchasing and controlling inventories
- total quality management
- Human Resource Management
- Business Management
- leadership
- ethics
Entrepreneurship
The student will be able to:
- identify the importance and principles of entrepreneurship;
- describe the different roles performed by entrepreneurs;
- evaluate his/her level of interest in, and aptitude for, becoming involved in business ownership; and
- identify the preparatory factors that are critical for an entrepreneurial career.
Small Business Development and Management
The student will be able to:
- develop, present, and defend a business plan with specific emphasis on the marketing, financial, human resources, operations, and legal components of the plan;
- evaluate a franchise or other small business opportunity as a possible acquisition;
- describe the key factors in selecting a retail location and layout;
- describe the principles of management and leadership;
- describe and demonstrate the methods of hiring and training of employees;
- describe and illustrate principles of effective personnel management relative to leadership styles; and
- explain the important principles and considerations of ownership transfer to others - family or others outside the family.
| Midterm Examination | 15 - 30% |
| Group Case Analysis | 10 - 25% |
| Business Plan | 15 - 25% |
| Final Examination | 20 - 25% |
| Participation | 0 - 5% |
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
Scarborough, Norman M. Essentials of Entrepreneurship and Small Business Management, Latest Edition (Pearson)
Balderson, Wesley D. Canadian Entrepreneurship and Small Business Management, Latest Edition (McGraw-Hill Ryerson)
or any alternative textbook approved by the Business Department.
Nil
Nil
Nil