This course is taught using a combination of lectures, case studies, and a research project. Student teams will be given the opportunity to prepare a management plan to manage in an international business environment.
1. Managing for International Competitiveness
- Global Economic Trends and Drivers
- Who are the customers and what are their needs?
- SWOT and PESTE Analysis
- Benchmarking
- Gap Analysis
- International Competitive Strategy
2. The Manager As Planner
- Vision, Strategy and Plan
- Domestic versus International business
- What is a Global Strategy?
- Implementing a Global Strategy
- What is a Management Plan?
3. Managing Corporations and Strategic Alliances
- What can be Outsourced?
- Maintaining Outsourcing Relationships
- Strategic Alliances and Partnerships
- Implementing a Partnering Strategy
- Finding the Right Partners
- Negotiating and Managing an International Partnership
4. Managing International Risk
- The Concept of Risk
- The Risk Management Process
- International Trade Risks
- International Risk Management Strategies
- Protecting International Assets from Risks
- Exit Strategies
5. Controlling the International Organization
- Information Management
- Internet-based Business Tools
- Computer-assisted Design and Publishing
- Electronic Commerce, Electronic Data Inter change
- Enterprise Resource Planning
- Customer Relationship Management
- Geographic Information Systems
- Business Intelligence, Security
6. Financial Management
- Multinational Financial Management
- Project Costing
- Estimating Returns and Calculating Risks
- Sources and Costs of Financing
7. Managing for International Innovation -What is Innovation?
- Disruptive or Continuous Innovation
- Why Innovate?
- Where to look for Innovation?
- Managing the Innovation Process
- International Partnering for Innovation
- International R&D Project
8. Managing a Multinational Workforce
- National Culture vs Corporate Culture
- Hofstede’s Model of National Culture
- The 7d Cultural Dimensions Model
- The Impact of Social Institutions
- International Human Resource Management
- The Management Mix
- Local Recruitment, Skill Building
- Evaluation, Reward and Recognition
9. The Manager As Communicator
- Communication Channels
- Communicating with Home-based Staff
- Internal Diversity and External Communication
- Cross-cultural Communication
- Communication with Non-native Speakers
- International Negotiations
10. The Manager: Motivating and Leading
- What is Leadership
- Styles of Leadership
- Culture and Leadership
- Management Challenges
- International Business Ethics
- Local versus Company Loyalties
1. Analyze global trends and drivers affecting change in global businesses and their competitiveness and their implications in the development of a global strategy and international management plan.
2. Determine the competitive advantages of a company in the global market and design a suitable corporate structure for international business success.
3. Demonstrate differences in planning, organizing, controlling, leading and communicating roles of managers in global businesses.
4. Analyze factors that will ensure profitable entry into the international market.
5. Identify the various levels of risk in international environments and formulate strategic choices to manage them.
5. Demonstrate the intricacies of managing in different cultural environments using Hofstede’s framework and international human resource management practices.
Mid-Term Examination 20-25%
Cases /Assignments 10-20%
Oral Presentation 0- 5 %
International Management Plan 20-30%
Participation 5-10%
Final Exam 20-30 %
100%
1) Helen Deresky. International Management:Managing Across Borders and Cultures, Text and Cases, (latest edition). Pearson.
2) Selected Chapters on Managing Risk Innovation and Finance from FITT e-textbook on International Trade Management
Or any alternative textbook approved by the Business Department
BUSN 1210 OR currently active in the:
PDD International Business Management or
PBD International Supply Chain Management.
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