Lectures, case analysis/portfolio preparations and presentations, working with external agencies and companies on their international business proposals.
1. International business and economic environment.
2. Legal, political dimensions of international trade for small business operators.
3. Analysis, selection and penetration into foreign markets.
4. Strategies for entering foreign markets.
5. International communication and product promotion strategies.
6. Global pricing and logistics.
7. International marketing of services and agencies.
The above dimensions will be integrated, applied and presented both in case analysis and business plan presentations.
The student will be able to:
1. demonstrate a knowledge of all the fundamental issues and concepts of small business, international trade practices, with main emphasis on importing and exporting;
2. identify from case analysis and readings all the financial, legal, economic, and logistics principles of international trade;
3. conduct a comprehensive overall analysis and content of all international business cases for small business operators and be able to present all the findings.
Major project 30%
Cases (minimum 5) 30%
Class participation 10%
Final exam 30%
100%
Cases, business plans.