Course

Business Strategy and Simulation

Important Notice

This course is not active. Please contact Department Chair for more information.

Faculty
Commerce & Business Administration
Department
Business
Course Code
BUSN 4470
Credits
3.00
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
24
Method(s) Of Instruction
Lecture
Seminar
Typically Offered
To be determined

Overview

Course Description
This course will provide students with an introduction to strategic management, which students will practice using a computerized business simulation. Topics covered include: Company missions, external environment, internal analysis and company profile, objective and strategies in the long and short term, strategic analysis, implementation.
Course Content

1.       Overview of Strategic Management.

2.       Company Mission.

3.       External Environment.

4.       Environmental Forecasting.

5.       Internal Analysis and Company Profile.

6.       Formulation of Objectives and Strategies, Long and Short-term.

7.       Strategic Analysis and Choice.

8.       Implementation.

9.       Strategic Simulation using a Computer Model.

Learning Activities

Lectures and Computer Labs

Means of Assessment

Term Examination                              20%

Case Studies (1-10)                             20%

Oral Presentation                                   5%

Simulation Quiz                                     5%

Group Reports (1-4)                            20%

Simulation Performance                    20%

Participation                                         10%

                                                                100%

Learning Outcomes

The student will be able to:

1.       describe and analyze aspects of business strategy;

2.       solve case problems using business strategy concepts;

3.       prepare reports which analyze and explain business strategy.

Textbook Materials

Pearce, J. A.  and Robinson, R. B.  Formulation, Implementation and Control of Competitive Strategy,  Latest Ed.  Richard D. Irwin

 

One of the following computer simulations, depending upon instructor's choice and inter-institutional agreements:

 

Jensen, R. L.  Business Management Laboratory, Latest Ed.  Richard D. Irwin 

Smith, J. R. and Golden, P. A.  Airline, A Strategic Management Simulation, Latest Ed.  Prentice Hall      

Scott, Strickland, Hofmeister and Thompson.  Micromatic - A Strategic Management Simulation,  Latest Ed.  Houghton Mifflin Co.     

Smith, J. R. and Golden, P. A.  Corporation, a Strategic Management Simulation Latest Ed.  Prentice Hall

Requisites

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

(Current)

Course Transfers

These are for current course guidelines only. For a full list of archived courses please see https://www.bctransferguide.ca

Institution Transfer Details for BUSN 4470
There are no applicable transfer credits for this course.

Course Offerings

Winter 2025