Marketing (Certificate)
Curriculum Guideline
Applicants must meet the admission requirements listed below:
Note: Prerequisites to many courses offered by the Faculty of Commerce and Business Administration is:
- Principles of Math 11 or Foundations of Math 11 or equivalent or Business Readiness Assessment
Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematic requirement prior to registration.
Graduation Requirements
- Successful completion of 30 credits
- 25% (8 credits) of all coursework must be completed at Douglas College *
*Effective for Summer 2017 graduation, a minimum of 50% of the required program courses must be taken at Douglas College.
Course Requirements:
| Course Number | Course Title | Credits |
|
Select one course from the following two options: |
||
|
Personal Writing |
3.00 |
|
|
ENGL (UT)* |
University Transferable* English |
3.00 |
|
Select one course from the following two options: |
||
|
Business Math |
3.00 |
|
|
Commercial and Financial Mathematics |
3.00 |
|
|
Required Courses: |
||
|
Elective** |
Elective** (see below) |
3.00 |
|
Introduction to Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
MARK 3235*** |
e-Marketing |
3.00 |
|
MARK 3215*** |
Buyer Behaviour |
3.00 |
|
MARK 3340*** |
Promotional Strategy |
3.00 |
|
MARK 4360*** |
Customer Relationship Management |
3.00 |
|
MARK 4440*** |
Marketing Strategy |
3.00 |
|
Total Credits |
|
30.00 |
* A university transferable course is a course that transfer to one of the 5 Research Universities - SFU, UBC, UBCO, UNBC or UVIC – according to the BC Transfer Guide.
** ELECTIVE - Students can choose one (1) of the following courses: CSIS 1190, BUSN 1210, ACCT 1235, PHIL 1122, PSYC 1100, or BUSN 1320.
*** Marketing Elective - can be replaced with one of the following: MARK 3280; MARK 3300; MARK 3313; MARK 3470; MARK 3490; MARK 3500; MARK 4441; MARK 4270; MARK 4410; MARK 4390; or any other suitable marketing course