Marketing (Diploma)
Curriculum Guideline
Effective Date:
Program code
DPMARK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential type
Diploma
Transcript title
Marketing Diploma
Date of first offering
Start term
200210
End term
201430
Credential
Diploma in Marketing
Length of program
Four semesters
Credits
60.00
Admissions requirements
General College Admission Requirements
Note: Principles of Math 11 or Foundations of Math 11 or equivalent is a prerequisite to many courses offered by the Faculty of Commerce and Business Administration. Therefore it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematics requirement prior to registration. Failure to comply with prerequisite requirements could result in course deregistration.
Curriculum framework
Marketing Courses - Required (6) |
|
| Course | Title |
| MARK 1120 | Introductory Marketing |
| MARK 2150 | Personal Selling |
| MARK 3340 | Promotional Strategy |
| MARK 4441 | Marketing Research |
| MARK 4440 | Marketing Strategy |
| MARK 4483 | Marketing Practicum |
Marketing Courses - Electives (Select 6) (or any other suitable marketing course developed or approved by the Marketing Department) |
|
| MARK 3125 | Buyer Behaviour |
| MARK 3235 | e-Marketing |
| MARK 3280 | Sustainability & Corporate Responsibility |
| MARK 3300 | International Marketing |
| MARK 3313 | Non Profit Marketing |
| MARK 3470 | Professional Services Marketing |
| MARK 3490 | Business Marketing |
| MARK 3500 | Financial Services Marketing |
| MARK 4270 | Market Intelligence |
| MARK 4360 | Customer Relationship Management |
| MARK 4390 | Professional Selling |
| MARK 4410 | Sales Management |
| MARK 4880 | Experiential Learning and Internship |
Other Commerce & Business Courses (7) |
|
| ACCT 1235 | Principles of Accounting I & II |
| FINC 1231 | Commercial & Financial Mathematics (or a suitable math equivalent) |
| BUSN 1210 | Management Essentials |
| CMNS 1115 | Practical Writing (or any ENGL university transfer writing course) |
| ECON 1150 | Principles of Microeconomics |
| ECON 1250 | Principles of Macroeconomics |
| CSIS 1110 | Introduction to Computers |
Electives (1) |
|
| One elective, selected from inside or outside C&BA. Suggested electives include: | |
| PHIL 1122 | Business Ethics |
| BUSN 1320 | Business Law I |
| BUSN 2275 | Business Strategy and Simulation |
| BUSN 2429 | Business Statistics |
| BUSN 3310 | Organizational Management Skills |