Marketing (Diploma)
Curriculum Guideline
Applicants must meet the admission requirements listed below:
Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration.
Graduation Requirements:
- Successful completion of 60 credits
- 25% (15 credits) of all coursework must be completed at Douglas College
- A minimum program GPA of 2.00 is required
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
||
|
Principles of Microeconomics |
3.00 |
|
|
Principles of Macroeconomics |
3.00 |
|
|
Excel for Business |
3.00 |
|
|
Introductory Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Marketing Practicum |
3.00 |
|
|
Principles of Accounting I & II |
3.00 |
|
|
Commercial & Financial Mathematics |
3.00 |
|
|
Management Essentials |
3.00 |
|
|
Practical Writing |
3.00 |
|
|
Select six courses from the following thirteen options: |
||
|
Buyer Behaviour |
3.00 |
|
|
e-Marketing |
3.00 |
|
|
Sustainability & Corporate Responsibility |
3.00 |
|
|
International Marketing |
3.00 |
|
|
Non Profit Marketing |
3.00 |
|
|
Professional Services Marketing |
3.00 |
|
|
Business Marketing |
3.00 |
|
|
Financial Services Marketing |
3.00 |
|
|
Market Intelligence |
3.00 |
|
|
Customer Relationship Management |
3.00 |
|
|
Professional Selling |
3.00 |
|
|
Sales Management |
3.00 |
|
|
MARK 4880 |
Experiential Learning and Internship |
3.00 |
|
**Elective |
Any elective (see suggested courses below) |
3.00 |
|
Total Credits |
|
60.00 |
* A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.
**Suggested electives include: