Marketing (Diploma)
Curriculum Guideline
Applicants must meet the admission requirements listed below:
Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration.
Graduation Requirements For Students Completing By Summer 2023:
- Successful completion of 60 credits
- 25% (15 credits) of all coursework must be completed at Douglas College
- A minimum program GPA of 2.0 is required
- Time limit to complete program graduation requirements: seven (7) years
Graduation Requirements For Students Completing After Summer 2023:
- Successful completion of 60 credits
- 50% (30 credits) of all coursework must be completed at Douglas College
- Graduate in Good Academic Standing (Cumulative GPA of 1.50 – See Academic Performance Policy)
- A minimum program GPA of 2.0 is required
- Time limit to complete program graduation requirements: seven (7) years
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
||
|
Principles of Microeconomics |
3.00 |
|
|
Principles of Macroeconomics |
3.00 |
|
|
Excel for Business |
3.00 |
|
|
Introductory Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Principles of Accounting I & II |
3.00 |
|
|
Business Mathemetics |
3.00 |
|
|
Management Essentials |
3.00 |
|
| Choose one of the following two options: |
|
|
|
Business Communication |
3.00 |
|
|
Academic Writing |
3.00 |
|
|
Upper Level MARK Electives |
3000-4000 Level MARK Electives |
18.00 |
|
Select one of the following: |
||
|
Marketing Practicum |
3.00 |
|
|
Experiential Learning and Internship |
3.00 |
|
|
Elective4 |
Any 1000-4000 level elective |
3.00 |
|
Total Credits |
|
60.00 |
1. A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.
2. While English 1130 is suggested, students can substitute an English, Communications or Creative Writing course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVIC or UNBC).
3. Students taking Internship (COBA 4885) must register with the Co-op Office two (2) semesters in advance of their intended Internship.
4. Students are encouraged to consult with the Department Chair or a Faculty Advisor regarding any questions on elective choice. Students wishing to transfer to a degree program should ensure that 1000-2000 level courses are university transferable.