Hospitality Marketing (Post-Degree Diploma)
Curriculum Guideline
Effective Date:
Program code
PDHOMK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Hospitality Management
Credential type
Post-Degree Diploma
Transcript title
Hosp Marketing PD Diploma
Date of first offering
Start term
201520
End term
201930
Credential
Post-Degree Diploma in Hospitality Marketing
Length of program
One year
Credits
30.00
Admissions requirements
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Curriculum framework
Graduation Requirements
- Successful completion of 30 credits
- 70% (21 credits) of all coursework must be completed at Douglas College
- Provide proof of 100 hours of hospitality industry work experience.
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits
Course Requirements:
| Course Number | Course Title | Credits |
|
Select one course from the following three options: |
||
|
F&B Service Operations |
3.00 |
|
|
Front Desk Operations |
3.00 |
|
|
Beverage Management |
3.00 |
|
|
Select one course from the following two options: |
||
|
Event Management |
3.00 |
|
|
Sustainable Event Planning and Simulation |
3.00 |
|
|
Required Courses: |
||
|
Hospitality Sales and Advertising |
3.00 |
|
|
Hospitality Business Policy |
3.00 |
|
|
Introductory Marketing |
3.00 |
|
|
Select five courses from the following ten options: |
||
|
Buyer Behaviour |
3.00 |
|
|
eMarketing |
3.00 |
|
|
International Marketing |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
| Customer Relationship Management | 3.00 | |
|
Marketing Research |
3.00 | |
|
Professional Services Marketing |
3.00 | |
|
Sales Management |
3.00 | |
| Marketing Strategy | 3.00 | |
| MARK 4483 |
Marketing Practicum |
3.00 |
|
Total Credits |
|
30.00 |