Program

Marketing (Minor)

Faculty

Commerce & Business Administration

Department

Marketing

Credits

24.00

Credential type

Minor

Overview

In today’s digital age, marketing and sales have become important skills in the workplace. By adding the Marketing Minor to your degree, you’ll graduate with these important skills that will make you stand out in the job market. You’ll take marketing courses in Personal Selling, Promotional Strategy, Marketing Research, Buyer Behaviour, Digital Marketing, Customer Relationship Management and more. At the end of the minor you’ll take the Marketing Practicum, where you’ll build a marketing strategy and create marketing materials for a for-profit or non-profit organization.

In order to take the Marketing Minor, you must be enrolled in a bachelor’s program at Douglas College that is not the Bachelor of Business Administration in Marketing.

Program Requirements

Curriculum framework

Graduation requirements

This minor is available for all Bachelor Degree students, except those receiving a Bachelor of Business Administration (BBA) in Marketing.
Successful completion of at least 24 credits from the Course Requirements list.
A minimum of 15 Upper Level (3000-4000) credits
Courses taken as part of another credential can still be used to meet the requirements for this minor.

Course Requirements (see note 1):

Course Number	Course title	Credits
MARK 1120	Introductory Marketing	3.00
MARK 2150	Personal Selling	3.00
MARK 3340	Promotional Strategy	3.00
MARK 4440	Marketing Strategy	3.00
MARK 4441	Marketing Research	3.00
Select two from the following (see notes 1 and 2):
Upper Level Marketing Elective	Any three upper level MARK credits	3.00
Upper Level Marketing Elective	Any three upper level MARK credits	3.00
COBA Internship (see note 2)	Any three COBA Internship credits (see note 2)	3.00
Select one from the following (see note 2):
MARK 4483	Marketing Practicum	3.00
COBA Internship Electives (see note 2)	Any three COBA Internship credits (see note 2)	3.00
Total Credits		24.00

Notes:

1. The courses in the table have been listed in the recommended order for students to take them and there are pre-requisites required that are not listed in the course requirements table above. To complete the minor efficiently, students need to:

Make note of courses that are not offered every term to adjust their plans accordingly,
Take all pre-requisites prior to attempting to register for a given course, and
Ensure they meet all pre-requisite requirements for upper-level courses.

2. COBA 4885 and COBA 4886 internship courses provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about the internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that not all COBA courses are internship courses. Thus, if students want to take a COBA course other than COBA 4885 or COBA 4886, they should confirm with the program coordinator or department chair about that COBA course’s eligibility.

Marketing (Minor)

Overview

Admissions Requirements

Cost

Program Requirements

Notes:

Program Guidelines

New Westminster

Coquitlam