Marketing (Minor)

Curriculum Guideline

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Program code
MNMARK
Discontinued
No
Program
MNMARK
Faculty
Commerce & Business Administration
Department
Marketing
Credential type
Minor
Transcript title
Minor in Marketing
Date of first offering
Start term
202510
End term
Not Specified
Credential
Minor
Credits
24.00
Admissions requirements

There are no separate admission requirements for a minor, but students must be enrolled in a degree program in order to complete a minor.

Curriculum framework

Graduation requirements

  • This minor is available for all Bachelor Degree students, except those receiving a Bachelor of Business Administration (BBA) in Marketing.
  • Successful completion of at least 24 credits from the Course Requirements list.
  • A minimum of 15 Upper Level (3000-4000) credits
  • Courses taken as part of another credential can still be used to meet the requirements for this minor.

Course Requirements (see note 1):

Course Number

Course title

Credits

MARK 1120        

Introductory Marketing

3.00

MARK 2150        

Personal Selling

3.00

MARK 3340       

Promotional Strategy

3.00

MARK 4440         

Marketing Strategy

3.00

MARK 4441        

Marketing Research 

3.00

Select two from the following (see notes 1 and 2):

Upper Level Marketing Elective

Any three upper level MARK credits

3.00

Upper Level Marketing Elective

Any three upper level MARK credits

3.00

COBA Internship (see note 2)      

Any three COBA Internship credits  (see note 2)

3.00

Select one from the following (see note 2):

MARK 4483

Marketing Practicum

 3.00

COBA Internship Electives (see note 2)      

Any three COBA Internship credits  (see note 2)

3.00

Total Credits

24.00

 

Notes:

1. The courses in the table have been listed in the recommended order for students to take them and there are pre-requisites required that are not listed in the course requirements table above. To complete the minor efficiently, students need to:

  • Make note of courses that are not offered every term to adjust their plans accordingly,
  • Take all pre-requisites prior to attempting to register for a given course, and
  • Ensure they meet all pre-requisite requirements for upper-level courses.

2. COBA 4885 and COBA 4886 internship courses provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about the internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that not all COBA courses are internship courses. Thus, if students want to take a COBA course other than COBA 4885 or COBA 4886, they should confirm with the program coordinator or department chair about that COBA course’s eligibility.

 

Learning outcomes

By the end of this program, students will be able to:

  1. Prepare a strategic marketing plan that meets the goals of a firm in the marketplace.
  2. Execute the functions of product, price, distribution and promotion and their inter-relationships within a product (goods and/or services) marketing program.
  3. Conduct research to evaluate the viability of a product in the marketplace.
  4. Communicate marketing information persuasively and accurately in oral, written, and graphic formats for digital and multi-media formats.
  5. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  6. Demonstrate an understanding of the benefits of a customer-centric strategy and its role in fostering emotional loyalty and brand preference.
  7. Exhibit business ethics and socially responsible decisions in the workplace.