Program Code
PDHOMK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Hospitality Management
Credential Type
Post-Degree Diploma
Transcript Title
Hosp Marketing PD Diploma
Date of First Offering
Start Term
201330
End Term
201420
Credential
Post-Degree Diploma in Hospitality Marketing
Length of Program
One year
Credits
36.00
Admissions Requirements
Applicants must have an undergraduate degree (bachelor level) from a recognized English speaking post-secondary institution. Applicants with an undergraduate degree (bachelor level) from a non-English speaking institution will be required to meet the Douglas College English language proficiency requirements of English 12 with a minimum grade of “C” or one of the acceptable substitutions.
Curriculum Framework
First Semester: Fall or Winter
| HOSP 1325 | Hospitality Marketing Principles |
| HOSP 2240 | Front Desk Operations |
| or HOSP 1235 | F&B Service Operations |
| or HOSP 2255 | Beverage Management |
| HOSP 2415 | Hospitality Sales and Advertising |
| HOSP 2455 | Hospitality Business Policy |
| HOSP 2465 | Event Management or HOSP 3120: Sustainable Event Planning and Simulation |
Second Semester: Fall or Winter
Select five of the following Marketing courses:
MARK 3215: Buyer Behaviour
MARK 3235: eMarketing
MARK 3300: International Marketing
MARK 3340: Promotional Strategy
MARK 4360: Customer Relationship Management
MARK 4441: Marketing Research
MARK 4470: Professional Services Marketing
MARK 4410: Sales Management
MARK 4440: Marketing Strategy
MARK 4483: Marketing Practicum