Marketing (Post-Degree Diploma)
Curriculum Guideline
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Graduation Requirements:
- Successful completion of 30 credits
- 70% (21 credits) of all coursework must be completed at Douglas College
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits. Please contact program co-ordinator for approval of substitutions.
Course Requirements:
| Course Number | Course Title | Credits |
|
Prior to SEMESTER I |
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|
Introductory Marketing |
3.00 |
|
|
SEMESTER I |
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|
Personal Selling |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Customer Relationship Management |
3.00 |
|
|
Select one course from the following two options: |
||
|
Management Essentials |
3.00 |
|
|
Elective |
Any suitable course approved by the Marketing Department Chair |
3.00 |
|
SEMESTER II |
||
|
International Marketing |
3.00 |
|
|
Financial Services Marketing |
3.00 |
|
| MARK 4440 | Marketing Strategy |
3.00 |
| MARK 4441 | Marketing Research |
3.00 |
|
Select one course from the following two options: |
||
|
Experiential Learning & Internship |
3.00 |
|
|
Marketing Practicum |
3.00 |
|
|
Total Credits |
30.00 |
|
|
SEMESTER III (Optional) |
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|
Internship Course |
Work Placement |
9.00 |
* For MARK 1120 a 2 week concentrated option or online study option may be possible.
** Can be replaced with one of MARK 3215; MARK 3235; MARK 3280; MARK 3313; MARK 3470; MARK 3490; MARK 4270; MARK 4390; MARK 4410