Marketing (Post-Degree Diploma)
DOMESTIC APPLICATIONS
INTERNATIONAL APPLICATIONS
Please visit the International Application Deadline page to find out when applications may be available.
Overview
Gain business and marketing skills you can apply to a variety of industries with the Post-Degree Diploma (PDD) in Marketing. You'll learn to devise marketing strategies, design promotional campaigns, perform market research, and use marketing techniques that incorporate the latest trends in customer relationship management and corporate social responsibility. Best of all, you'll learn to think like a marketer.
The PDD marketing program is ideal if you already work in marketing or want to broaden your skill base, transition into management or market your own business. Courses emphasize practical skills and use a blend of lectures, case studies and group work on real projects in the business community.
Get valuable work experience through the Business Internship program
In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace.
To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College.
Excellent job prospects
Over 4,500 marketing and advertising management job openings are expected in B.C. for the next ten years. You can also expect a median salary of $100,000 once you graduate, with many opportunities to grow within the industry.
Please note that you must have a bachelor's degree in order to take this program.
Admissions Requirements
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Cost
Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition & fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more.
For more information, refer to the tuition fee charts.
Program Requirements
Graduation Requirements For Students Completing By Summer 2023:
- Successful completion of 30 credits
- 70% (21 credits) of all coursework must be completed at Douglas College
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits. Please contact program co-ordinator for approval of substitutions
- A minimum program GPA of 2.0 is required
- A minimum of 15 Upper Level (3000-4000) credits required
- Time limit to complete program graduation requirements: four (4) years
Graduation Requirements For Students Completing After Summer 2023:
- Successful completion of 30 credits
- 50% (15 credits) of all coursework must be completed at Douglas College
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits. Please contact program co-ordinator for approval of substitutions
- A minimum program GPA of 2.0 is required
- A minimum of 15 Upper Level (3000-4000) credits required
- Time limit to complete program graduation requirements: four (4) years
Graduation Requirements For Students Completing After Summer 2024:
- Successful completion of 30 credits
- 50% (15 credits) of all coursework must be completed at Douglas College
- Up to 50% (15 credits) of coursework used towards a previously received credential can be used to meet graduation requirements (see the Credentials Awarded Policy).
- A minimum program GPA of 2.00 is required
- A minimum of 15 Upper Level (3000-4000) credits required
- Time limit to complete program graduation requirements: four (4) years
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
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|
Introductory Marketing |
3.00 |
|
|
Promotional Strategy |
3.00 | |
|
Marketing Strategy |
3.00 | |
|
Marketing Research |
3.00 | |
|
Select one course from the following two options1: |
||
|
Management Essentials |
3.00 |
|
|
Elective |
Any suitable course approved by the Marketing Department Chair |
3.00 |
|
|
||
|
MARK Electives2 |
2000-4000 Level MARK Electives | 12.00 |
|
Select one course from the following options: |
||
|
Marketing Practicum |
3.00 |
|
|
Experiential Learning & Internship |
3.00 |
|
|
Total Credits |
30.00 |
|
|
|
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1. Students with an undergraduate degree in a discipline outside of Commerce/Business are required to take BUSN 1210. Those students with an undergraduate degree in a Business-related discipline are encouraged to select a more apporpriate elective.
2. Note that a minimum of 15 credits in the program must be at the 3000-4000 level.
3. Note that students are required to successfully complete MARK 3440, MARK 4440 and MARK 4441 prior to MARK 4483.
4. Students interested in taking Internship (COBA 4885) are required to register with the Co-op Office at the beginning of the first semester of their program.
Program Guidelines
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.
Career Pathways
Career opportunities include:
- Advertising Consultant
- Marketing Researcher
- Brand Manager
- Marketing and Communications Director