Marketing (Post-Degree Diploma)

Curriculum Guideline

Effective Date:
Program Code
PDMARK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Post-Degree Diploma
Transcript Title
Post-Degree Dipl in Marketing
Date of First Offering
Start Term
202520
End Term
Not Specified
Credential
Post-Degree Diploma in Marketing
Length of Program
One year
Credits
30.00
Admissions Requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.

 

 

Curriculum Framework

Graduation Requirements 

  • Successful completion of 30 credits
  • 50% (15 credits) of all coursework must be completed at Douglas College
  • A minimum program GPA of 2.00 is required 
  • A minimum of 15 Upper Level (3000-4000) credits is required 
  • Time limit to complete the program graduation requirements: 4 years. Any courses completed outside of that time limit will not be usable. Students may seek the permission of the Department/Program to complete a credential outside the approved time limits. 
  • Up to 50% (15 credits) of coursework used towards a previously received credential can be used to meet graduation requirements (see the Credentials Awarded Policy and note 5 below).

Course Requirements (see note 1):

Course Number Course Title Credits

MARK 1120

Introductory Marketing

3.00

MARK 2150 (see note 2)

Personal Selling

3.00

MARK 3235

Digital Marketing I

3.00

MARK 3340 (see notes 2 and 3)

Promotional Strategy

 3.00

MARK 4440

Marketing Strategy

3.00

MARK 4441

Marketing Research

 3.00
Select any three courses from the following (see note 2): 

MARK 3215 

Buyer Behaviour  3.00

Upper-Level MARK Elective

Any 3000-4000 MARK course 3.00

Upper-Level MARK Elective

Any 3000-4000 MARK course

3.00

Upper-Level MARK Elective

Any 3000-4000 MARK course

3.00

BUSN 3600

Project Management Essentials 

3.00

CMNS 3400 

Document Design 

3.00

CMNS 3401

Visual Communication

3.00

MARK 4483

Marketing Practicum

3.00

Select one from the following:

MARK 4483 (see note 3) 

Marketing Practicum 

3.00

Internship 

Any three-credit COBA Internship course 

3.00

Total Credits

 

30.00

 

Notes:

1.   To complete the program efficiently, students need to: 

  • Take MARK 1120 in their first term, 
  • Make note of courses that are not offered every term to adjust their plans accordingly, 
  • Take all pre-requisites prior to attempting to register for a given course, and 
  • Understand which courses haveadditional minimum grade requirements in the prerequisites. 
  • Know which courses require higher grades in the pre-requisite course so that they can achieve the necessary grade. 
    • While C- is the normal minimum grade needed to be achieved in a pre-requisite course, some courses require higher grades in the pre-requisite course. 
  • Retake the pre-requisite course to earn the grade required if they do not obtain the required grade in a pre-requisite course.

2. To earn the Canadian Professional Sales Association (CPSA) Sales Certificates, students will want to take MARK 2150 Personal Selling, MARK 3340 Promotional Strategy, and MARK 4390 Professional Selling. For information on additional requirements for credentials, students will want to contact the CBA Director of Business Programs or the industry body. 

3. Students must successfully complete MARK 3340, Mark 4440, and MARK 4441 prior to taking MARK 4483. As MARK 1120 is a prerequisite for MARK 3340 and MARK 4441, students must allow a minimum of three terms to complete the program if they choose MARK 4483 (Marketing Practicum).

4. COBA internship courses (e.g., COBA 4885 and COBA 4886)provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about internship should send an email to the careercentre@douglascollege.ca at the start of their program.  Please note that internship placements are competitive, and students who are not successfully placed in an internship will need to take MARK 4483 (Marketing Practicum).          

5. Students needing additional coursework to meet graduation requirements can use courses listed in the table below or consult with the Department Chair or Program Coordinator for approval to use similar courses.

 For additional coursework courses, students must:        

  • Work within the requirement that, at least, 50% (15 credits) of the coursework in the post-degree diploma is at the 3000-4000 level;            

  • Meet pre-requisites for the replacement courses (i.e., not expect pre-requisite overrides); and            

  • Select from the following courses:            

    • Any course from CBA (i.e., BUSN, ACCT, BLAW, COBA, CSIS, ECON, FINC, HOSP, MARK or OADM) or  

    • From outside CBA, the courses that are listed in the table below, or        

    • A similar course, as approved by the Department Chair or Program Coordinator.  

 

Courses that are acceptable electives outside of the Marketing Program
Commerce & Business  Administration  
ACCT 1110 BUSN 3312 BUSN 3415 ECON 2350 FINC 3300 HOSP 3120  
ACCT 2320 BUSN 3314 BUSN 3500 ECON 2408 FINC 3305 OADM 1230  
BUSN 1200 BUSN 3350 ECON 1101 ECON 2460 FINC 3370 OADM 1240  
BUSN 1210 BUSN 3351 ECON 1103 ECON 3101 FINC 3380 OADM 1344  
BUSN 3100 BUSN 3380 ECON 1150 ECON 3300 HOSP 1115    
BUSN 3200 BUSN 3386 ECON 1201 ECON 3400 HOSP 2415    
BUSN 3253 BUSN 3388 ECON 1250 FINC 2300 HOSP 2465    
BUSN 3310 BUSN 3400 ECON 2298 FINC 2340 HOSP 3110    
             
Language, Literature and Performing Arts  
CMNS 1104 CMNS 1276 CMNS 3103 CMNS 3501  GLGC 1101 INST 1100  
CMNS 1125 CMNS 2115 CMNS 3316 CMNS 3502  HIST 1170 LING 1102   
CMNS 1210 CMNS 2125 CMNS 3400 CMNS 3600  HIST 1190    
CMNS 1216 CMNS 2200  CMNS 3401  CMNS 3700 HIST 2270    
CMNS 1217 CMNS 2317 CMNS 3500 EAES 1201 HIST 3325    
             
Humanities &  Social Sciences  
ANTH 1100 LGST 2210  PHIL 1102 POLI 1103 SOCI 1145    
ANTH 1160 LGST 2220  PHIL 1122  PSYC 1100 SOCI 1155    
ANTH 2230 LGST 3330 PHIL 2123   PSYC 1200 SOCI 2225    
CRIM 1160 LGST 3350 PHIL 2201  PSYC 3340  SOSC 3140    
INST 1100 PHIL 1101 POLI 1102 SOCI 1125      
             
             
Health Sciences Science & Tech      
HCSW 1103   MATH 1160         
HCSW 1107   MATH 2260         
HIMP 2250   SRES 2100         
             
Learning Outcomes

Learning Outcomes

Students who successfully complete this program will have the ability to:

  1. Prepare a strategic marketing plan that meets the goals of a firm in the marketplace.
  2. Execute the functions of product, price, distribution and promotion and their inter-relationships within a product (goods and/or services) marketing program.
  3. Conduct marketing research to evaluate the viability of a product in the marketplace.
  4. Communicate marketing information persuasively and accurately in oral, written, and graphic formats for digital and multi-media formats.
  5. Demonstrate an understanding of the benefits of a customer-centric strategy and its role in fostering emotional loyalty and brand preference.
  6. Exhibit business ethical and social responsibility decisions in the workplace.