Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Graduation Requirements
- Successful completion of 30 credits
- 50% (15 credits) of all coursework must be completed at Douglas College
- A minimum program GPA of 2.00 is required
- A minimum of 15 Upper Level (3000-4000) credits is required
- Time limit to complete the program graduation requirements: 4 years. Any courses completed outside of that time limit will not be usable. Students may seek the permission of the Department/Program to complete a credential outside the approved time limits.
- Up to 50% (15 credits) of coursework used towards a previously received credential can be used to meet graduation requirements (see the Credentials Awarded Policy and note 5 below).
Course Requirements (see note 1):
| Course Number | Course Title | Credits |
|
Introductory Marketing |
3.00 |
|
|
MARK 2150 (see note 2) |
Personal Selling |
3.00 |
|
Digital Marketing I |
3.00 | |
|
MARK 3340 (see notes 2 and 3) |
Promotional Strategy |
3.00 |
|
Marketing Strategy |
3.00 | |
|
Marketing Research |
3.00 | |
| Select any three courses from the following (see note 2): | ||
| Buyer Behaviour | 3.00 | |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course | 3.00 |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course |
3.00 |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course |
3.00 |
|
Project Management Essentials |
3.00 |
|
|
Document Design |
3.00 |
|
|
Visual Communication |
3.00 |
|
|
Marketing Practicum |
3.00 |
|
| Select one from the following: | ||
|
MARK 4483 (see note 3) |
Marketing Practicum |
3.00 |
|
Internship |
Any three-credit COBA Internship course |
3.00 |
|
Total Credits |
30.00 |
|
Notes:
1. To complete the program efficiently, students need to:
- Take MARK 1120 in their first term,
- Make note of courses that are not offered every term to adjust their plans accordingly,
- Take all pre-requisites prior to attempting to register for a given course, and
- Understand which courses haveadditional minimum grade requirements in the prerequisites.
- Know which courses require higher grades in the pre-requisite course so that they can achieve the necessary grade.
- While C- is the normal minimum grade needed to be achieved in a pre-requisite course, some courses require higher grades in the pre-requisite course.
- Retake the pre-requisite course to earn the grade required if they do not obtain the required grade in a pre-requisite course.
2. To earn the Canadian Professional Sales Association (CPSA) Sales Certificates, students will want to take MARK 2150 Personal Selling, MARK 3340 Promotional Strategy, and MARK 4390 Professional Selling. For information on additional requirements for credentials, students will want to contact the CBA Director of Business Programs or the industry body.
3. Students must successfully complete MARK 3340, Mark 4440, and MARK 4441 prior to taking MARK 4483. As MARK 1120 is a prerequisite for MARK 3340 and MARK 4441, students must allow a minimum of three terms to complete the program if they choose MARK 4483 (Marketing Practicum).
4. COBA internship courses (e.g., COBA 4885 and COBA 4886)provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that internship placements are competitive, and students who are not successfully placed in an internship will need to take MARK 4483 (Marketing Practicum).
5. Students needing additional coursework to meet graduation requirements can use courses listed in the table below or consult with the Department Chair or Program Coordinator for approval to use similar courses.
For additional coursework courses, students must:
-
Work within the requirement that, at least, 50% (15 credits) of the coursework in the post-degree diploma is at the 3000-4000 level;
-
Meet pre-requisites for the replacement courses (i.e., not expect pre-requisite overrides); and
-
Select from the following courses:
-
Any course from CBA (i.e., BUSN, ACCT, BLAW, COBA, CSIS, ECON, FINC, HOSP, MARK or OADM) or
-
From outside CBA, the courses that are listed in the table below, or
-
A similar course, as approved by the Department Chair or Program Coordinator.
Learning Outcomes
Students who successfully complete this program will have the ability to:
- Prepare a strategic marketing plan that meets the goals of a firm in the marketplace.
- Execute the functions of product, price, distribution and promotion and their inter-relationships within a product (goods and/or services) marketing program.
- Conduct marketing research to evaluate the viability of a product in the marketplace.
- Communicate marketing information persuasively and accurately in oral, written, and graphic formats for digital and multi-media formats.
- Demonstrate an understanding of the benefits of a customer-centric strategy and its role in fostering emotional loyalty and brand preference.
- Exhibit business ethical and social responsibility decisions in the workplace.