Marketing (Bachelor)
Curriculum Guideline
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Pre-Calculus 11, or Foundations of Mathematics 11, or approved substitute with a minimum grade of "C"
In addition, applicants seeking the Concentration in Trades Marketing have additional admission requirements because they receive credit for industry training and work experience. These additional requirements can be found on the following program page:
All students wanting to pursue this concentration must:
- First, be admitted to the BBA Marketing program, and
- Next, declare this concentration by submitting a Program Declaration form to Enrolment Services with the necessary documentation.
Graduation Requirements For Students Completing By Summer 2023:
- Successful completion of at least 121.50 credits
- 45 Upper Level (3000-4000) credits required
- A minimum of 70% of upper level credits must be completed at Douglas College
- A minimum GPA of 2.00 is required
- 1000-2000 level electives must be University Transferable (courses that transfer to one of the research universities - SFU, UBC (UBCV or UBCO), UNBC or UVIC) in the BC Transfer Guide
- Time limit to complete program graduation requirements: ten (10) years
Graduation Requirements For Students Completing After Summer 2023:
- Successful completion of at least 121.50 credits
- 45 Upper Level (3000-4000) credits required
- A minimum of 40% (48 credits) must be completed at Douglas College
- A minimum GPA of 2.00 is required
- 1000-2000 level electives must be University Transferable (courses that transfer to one of the research universities - SFU, UBC (UBCV or UBCO), UNBC or UVIC) in the BC Transfer Guide
- Time limit to complete program graduation requirements: ten (10) years
Additional Graduation Requirements with the Co-Operative Education Option:
- Successful completion of 3 Co-Operative work terms (27 credits)
- Students completing the Co-Operative Education option will graduate with 148.5 credits and may require an additional terms of study
|
Course Number |
Course title |
Credits |
|
Required Courses: |
||
|
Introductory Marketing |
3.00 |
|
|
ACCT 1235 (see Note 1) |
Principles of Introductory Financial Accounting I & II |
3.00 |
|
Introductory Managerial Accounting |
3.00 |
|
|
Management Essentials |
3.00 |
|
|
Introductory Business Law |
3.00 |
|
|
Business Statistics |
3.00 |
|
|
CMNS 1115 (see Note 2) |
Business Communication |
3.00 |
|
Excel for Business |
3.00 |
|
|
Principles of Microeconomics |
3.00 |
|
|
Principles of Macroeconomics |
3.00 |
|
|
Business Mathematics |
3.00 |
|
|
PHIL 1122 (see Note 3) |
Business Ethics |
3.00 |
| Personal Selling |
3.00 |
|
|
Buyer Behaviour |
3.00 |
|
|
Digital Marketing I |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
MARK 4360 (see Note 4) |
Customer Relationship Management |
3.00 |
|
MARK 4483 (see Note 5) |
Marketing Practicum |
3.00 |
|
Open electives (see Note 6 and 7) |
1000-4000 level electives |
24.00 |
|
Open electives (see Note 6) |
3000-4000 level electives |
15.00 |
|
BUSN 4500 (see Note 8) |
Career Portfolio Development |
1.50 |
|
Select One of the following Marketing Concentrations: |
||
|
|
21.00 |
|
|
|
21.00 |
|
|
|
21.00 |
|
|
(See Note 9) |
21.00 |
|
|
Total Credits |
|
121.50 |
Co-Operative Education Option
| 3 Co-Operative work terms (See Note 10) | 27.00 |
| Total Credits with Co-Operative Education Option | 148.5 |
Notes:
- Students may take ACCT 1235 or both ACCT 1110 and ACCT 1210. Students who take ACCT 1110 and ACCT 1210 (i.e., instead of of ACCT 1235) may opt to use 3 credits from the "open electives" for ACCT 1210.
- Students can take either CMNS 1115 or ENGL 1130 as a part of the BBA Core. Other approved Communications or English course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVic, or UNBC) may be considered as substitutes for ENGL 1130 and CMNS 1115.
- PHIL 1102, BUSN 4490 or other approved Ethics courses may be taken instead of PHIL 1122.
- Students can take either MARK 4360 Customer Relationship Management or MARK 3280 Sustainability and Corporate Social Responsibility.
- Students can take COBA 4885 Experiential Learning & Internship instead of MARK 4483 Marketing Practicum. It is highly recommended students take MARK 4483 or COBA 4885 in one of their final two semesters in order to maximize their benefit from the course content.
- To meet the graduation requirements (listed above) for this program: (a) a minimum of 15 credits of the "open electives" must be at the upper level (3000-4000 level) and (b) lower level (1000-2000 level) courses must be university transferable.
- BBA Marketing students who declare Hospitality Marketing as their Marketing Concentration can use lower level HOSP courses towards the lower level "Open Electives" requirement even though HOSP courses are not UT.
- In order to graduate from the program, students must complete BUSN 4500, the capstone course, which requires students to have 500 hours of work experience.
- Students who choose the Trades Marketing Concentration have additional admissions requirements. Please see the admissions requirements for more information.
- The Co-Op work term is a minimum of 420 hours of work and must be taken through Douglas College's Co-Op program. The timing of the work term is restricted to the following:
- Can be undertaken only after completion of a minimum of two semesters, 18 credits
- Cannot be taken in the last semester of the program
- Demonstrate a strong base of business and commerce concepts and skills through their BBA studies, equipping students with marketing and sales skills for the traditional and digital business environments.
- Effectively apply the marketable skills identified through labor market research sources (e.g., Conference Board of Canada’s Employability Skills and the World Economic Forum).
- Apply knowledge and skills based on key marketing and sales principles, which align with educational requirements of marketing industry expectations or designations (e.g., Canadian Professional Sales Association designation, American Marketing Association designation).
- Use relevant knowledge and specific job-related skills for in-demand jobs.
- Demonstrate industry-specific knowledge and skills in their courses from their chosen area of concentration(s) to assist them in fulfilling the educational requirements for the related industry certification, as applicable.
- Effectively employ strategic marketing decisions for planning, implementation, and control, applying relevant tools and technology.
- Demonstrate academic proficiency in business through the successful (i.e., 80% or higher) completion of outcome assessments (e.g., ETS® Major Field Test for Bachelor’s Degrees in Business).
- Exhibit a deep awareness of ethical and social responsibility topics in the workplace and the capacity to effectively navigate personal, workplace and community ethical situations.
- Recognize and evaluate the impact of international issues and globalization on the Canadian marketing and sales sectors.
- Demonstrate skills for valuing diversity and individual differences in a business environment.